SEO is still as important as ever, but I would say that SEO has now expanded far beyond just Google. Nowadays, consumers are seeking solutions to their problems across multiple platforms, including Facebook, Twitter, LinkedIn, Pinterest, and more. Gone are the days where Google was the only source of knowledge and recommendations.
Specifically related to my field of expertise, video content has been playing a large role in SEO. Especially with the Google acquisition of YouTube, we’re seeing a lot of video content showing up in search results. This means that not only does your business need to have a presence across multiple platforms, the content you publish needs to be adapted to multiple formats as well.
Producing video content has traditionally been very difficult and expensive for business owners. In recent years I’ve been attempting to solve this problem and ended up with offering video solutions at affordable rates. We’re seeing a lot of customers to find success with SEO by adopting video content, and much of our work is to help others achieve this goal without breaking the bank.